Gold Winner
Integrated Marketing - Event Marketing | MUSE Creative Awards | 2019
Bronze Winner
Event | American Advertising Awards | 2019
BBSS + Connect
Each year ADTRAN hosts the Broadband Business and Solutions Summit (BBSS) concurrently with its Connect (Connect) Press and Analyst event. From a creative perspective, each event carries its own name and assets, but the design must be related. We want attendees to understand from the graphic expression that these are separate, but related events. There must be cohesion, not competition. This allows the press and analyst corps to feel special and set apart and allowed “special” access to the customer sessions, without allowing customers to attend the exclusive “connect” event.